Learning is not a task, it is a culture.

In a fast-moving, hyper-digital world, SAMA was born from a simple but powerful belief:

Learning is not a one-time event.
It’s a way of living, thinking, and connecting.

Samaa means  the sky in Arabic a space of elevation openness and infinite potential



At Sama we don’t “teach!” 

WE VALUE YOUR LEARNING STYLE


ABOUT THE FOUNDER

PIERRE-LOUP

After 15 years leading Learning & Development in three of the world’s most iconic luxury houses, I chose to do things differently.

Here's the thing,

Learning is free and accessible to all but let’s be honest, most people find it boring. 

Gaining skills while having fun? That’s priceless, yet still rare. 

With SAMA, I set out to change that! Bringing expertise, a dash of provocation, and a lot of energy to make learning stick.

15 YEARS

As Head of Learning & Development

DIOR (HQ, Paris)

SAINT LAURENT (HQ, Paris)

CHANEL (Middle East & India)

BASED IN DUBAI

Since 2018

Scope covering most countries across the Middle East and India.

MAIN EXPERTISES

  • Learning Strategy
  • Content Design
  • Retail Performance
  • Client Engagement
  • Leadership & People Development
  • Tracking Learning KPIs
  • Field Coaching
  • Driving Business Performance
  • Public Speaking
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